Australian fashion research
An Australian client found me on Freelancer. I turned a broad retail idea into product directions they could decide on.
- Status
- Phase 1 delivered and paid; phase 2 in discussion
- Delivered
- 31-page report, 13-sheet workbook, 14 reference products
- Case study
- Contra
An Australian client found me on Freelancer. They wanted to understand the Australian fashion retail market and decide which products to launch.
Delivered
- A 31-page report (PDF and Word) with a 13-sheet workbook.
- 14 reference products, each linked to its source, in a target price band of AUD 15-80; the 3 products outside the band are flagged separately.
- A source register: for every conclusion, the link behind it, when it was accessed, and what it does and does not prove.
Approach
- Broke the brief into five parts: market, competitors, products, sourcing routes and evidence.
- Treated bestseller badges and review counts as signals, reported separately from actual sales.
- Had several models review the work independently, kept their conclusions separate, and never settled a point by majority vote.
- When the client asked for more, I first confirmed how far it could go, then agreed.
Phase 1 covered research and direction. Supplier sourcing, quotes, samples and landed cost are planned for phase 2.